From ordering via tablet to scanning QR codes for the menu – digitalization has long been an essential part of the modern restaurant industry, especially from the guest’s perspective. Studies show that digital technologies, which gained importance during the COVID-19 pandemic, significantly enhance the feeling of safety and comfort.
Digitalization is not just a trend – it's a necessary step to effectively meet the industry's challenges. Costs need to be reduced, food waste minimized, and guests delighted with innovative, delicious dishes.
But the key to success isn’t just technology – it’s the passion with which companies embrace and drive this transformation. A prime example is our client, Alex Kitchen. This restaurant chain hasn’t just observed the digital shift in the industry – they’ve helped shape it. By recognizing the potential of digital tools, Alex Kitchen has made its operations more efficient, sustainable, and transparent – all without losing sight of what matters most: their guests.
Their strong commitment to innovation and sustainability has paid off. The German IHK magazine recently featured Alex Kitchen as a pioneer in digitalizing the restaurant industry.
Digital procurement: How Alex Kitchen reduces food waste
2013, Husum, Germany – When Alex Kitchen opened its first location, it was clear from the beginning: digitalization was the key to efficient operations. Since then, the company has consistently embraced digital solutions – and with great success.
But for Alex Kitchen, going digital is about more than just efficiency. It’s also a cornerstone of their sustainability strategy. Reducing food waste and using resources like food, packaging, and transport responsibly are deeply embedded in the company’s values.
A smart ordering process is essential to fulfilling this commitment – and Alex Kitchen knows this well. What used to be a labor-intensive task is now handled quickly and easily thanks to digital tools.
With our F&B management platform, the team can monitor food usage in real time, streamline procurement, and plan orders based on actual demand. This allows Alex Kitchen to see exactly which dishes are most popular and when.
The result? Lower costs, less food waste and a smoother operation – all made possible by a well-structured digital procurement process.

How does this work in practice?
Ordering processes are now much more efficient because all suppliers and wholesalers are connected through a single platform. The team always has a full overview of all orders – without having to pull data from multiple systems manually.
Another key factor is the integration with the POS system. It creates transparency across the entire supply chain – from purchase to sale. Alex Kitchen can immediately see which products are still in stock and which need to be reordered. This helps avoid over-ordering and ensures that every order is aligned with actual needs.
Real-time supplier data with one click
Transparency is more important than ever in the hospitality industry – not just for guests, but also for kitchen and service teams. With FoodNotify, Alex Kitchen centrally manages all supplier data, making essential information available in real time.
Details such as nutritional values, allergens, and ingredient origins are integrated into the platform and accessible at the click of a button. For guests, this transparency builds trust and satisfaction – and also meets legal requirements around food information.
But the benefits go far beyond compliance. For the team at Alex Kitchen, digital supplier management means less time spent searching for information and more time focused on what matters most: great food and great service. Whether it’s preparing meals or answering guest questions, staff always have the most up-to-date data at their fingertips – saving time, increasing efficiency, and supporting a smoother workflow.
By centrally managing supplier data, Alex Kitchen is optimizing its supply chain and improving stock control. This digital solution results in lower costs and greater sustainability across the business.

Consistent quality across all locations
Beyond streamlining ordering and supplier data management, Alex Kitchen also uses digital recipe management to standardize and centrally document all dishes. This ensures consistent quality and preparation standards across every location.
One key advantage: Our platform links each recipe with current purchase prices and nutritional information. This makes it easy to calculate food costs and ensure transparent pricing. If costs change or exceed predefined thresholds, the team is notified immediately – a smart tool for effective cost control.
The platform also tracks production losses, enables recipe translations, and allows for visual step-by-step instructions. Sustainability is built in, too: CO₂ values for ingredients are automatically calculated and displayed.
With this digital approach, Alex Kitchen is simplifying workflows, minimizing food waste, and guaranteeing the same high-quality experience for guests – no matter where they dine.

The digital journey in restaurants: just the beginning
It’s easy to assume that implementing digital tools marks the end of digitalization. In reality, it’s just the beginning! Digital transformation is an ongoing journey that evolves over time.
For long-term success, companies must do more than just adopt new technologies – they need to cultivate a culture of learning and adaptability. This is where change management plays a vital role. Leadership must create an environment that actively drives digital transformation and engages employees from the outset. Research shows that many companies overlook the importance of involving staff in the process, leading to feelings of disengagement and a drop in motivation and morale.
At Alex Kitchen, they understand that digital transformation isn’t a one-time project with a clear finish line – it’s an ongoing journey. That’s why they ensure digital initiatives are continuously supported and refined. We assist this process with open APIs, allowing seamless integration with existing systems, ensuring all technologies work harmoniously. This keeps Alex Kitchen flexible, allowing them to adapt to change without compromising efficiency or quality.

Digital and sustainable: the future of hospitality
Alex Kitchen's digital evolution highlights the importance of a well-thought-out strategy for achieving success in the hospitality industry. By strategically leveraging modern technology, operational processes can be optimized, resources used efficiently, and transparency with both guests and staff increased.
With a robust digital infrastructure and a commitment to continuous optimization, Alex Kitchen remains a leader in the digital transformation of the restaurant industry.
One thing is clear: the future of hospitality is digital. And those who invest wisely today will reap the rewards tomorrow.
